Since you have a strong enough interest in public messages to go a step deeper, and, as you will see, many steps higher in altitude, let's ponder key aspects the continuing influence of public messages.

With millions of messages vying for our attention, which ones deserve most of our attention? Let’s try to answer it this way: What do you know or think about the Himalayas? Or about Tibet? If nothing, you’ll have to wait a bit to get back to other important public message questions. If you envisioned a lush, hidden, exotic area at the top of the world, you’d not be alone as books, articles, and movies have depicted those mountainous areas of Tibet in precisely that way. So much so that a Tibetan-in-exile Jamyang Norbu, puts it this way: “[I’m trying to write about the actual Tibet] . . . not the Tibet of the Western imagination—the sunlit highlands of the Himalayas, bathed in Hollywood splendor . . . .” Yet that activist, who lives as part of a group of 150,000 displaced Tibetans scattered around the globe, it turns out was at one time working as a resistance fighter for Tibet as a teenager. Norbu remembers: “The strange part is that there really are [beautiful, idealized hidden valleys] . . . in the Tibetan landscape. . . . [My friends] showed me a crack in the side of a mountain that led to a narrow canyon, which opened up into a hidden valley where they had a beautiful farm with peach trees and crops. It was one of the camps where the resistance fighters hid.”

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